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THE PUBLICATION

WHY ADVERTISE?

DISTRIBUTION

AD RATES

PLACE AN AD


CURRENT ISSUE

ARCHIVE


Material / Art Specifications

Digital Ad Requirements

PDF (recommended)

  • Create PDF files with Adobe Acrobat Distiller or Adobe PDF Online.
  • DO NOT create encrypted PDF files. Do not use any security, including Acrobat Standard Security.
  • DO NOT create PDF files with Adobe PDF Writer.
  • DO NOT save as PDF from Adobe Ilustrator or Adobe Photoshop.
  • Use Press Quality Acrobat Distiller PDF setting when creating PDFs.
  • Embed all fonts (including system fonts) when creating PDF files.
IMAGES & SCANNING
  • Include only TIFF or EPS images.
  • Halftone or photo-quality images must be 300 DPI (pixels per inch) @ 100%. (Note that internet/web images are usually only 72 DPI and reproduce poorly.)
  • All lineart and line drawings must be 800 DPI or higher.
  • Remove halftone screen from images scanned from printed materials to avoid moire patterns.
COLORS
  • DO NOT USE 4-COLOR BLACK. Please check your color separations in Acrobat before submitting to ensure ALL black is 100% and not a mix of CMYK.
  • DO NOT save images in RGB, Index color or LAB color.
  • All colors must be CMYK.
  • DO NOT use knock-out type smaller than 10pt.
DOCUMENT
  • Create documents at 100% of printed size (ads must not require scaling).
  • Include only the necessary files for the ad on disk, or when sent by email.
PROOFING
  • NO proofs are sent from the publication, please be sure to check art before submitting.
MATERIAL DUE DATES

January Issuedue Dec. 12
February Issuedue Jan. 15
March Issuedue Feb. 12
April Issuedue March 19
May Issuedue April 16
June Issuedue May 21
July Issuedue June 18
August Issuedue July 16
September Issuedue Aug. 20
October Issuedue Sept. 17
November Issuedue Oct. 22
December Issuedue Nov. 19