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ADVERTISING RATES
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Material / Art Specifications
Digital Ad Requirements
PDF (recommended)
- Create PDF files with Adobe Acrobat Distiller or Adobe PDF Online.
- DO NOT create encrypted PDF files. Do not use any security, including Acrobat Standard Security.
- DO NOT create PDF files with Adobe PDF Writer.
- DO NOT save as PDF from Adobe Ilustrator or Adobe Photoshop.
- Use Press Quality Acrobat Distiller PDF setting when creating PDFs.
- Embed all fonts (including system fonts) when creating PDF files.
IMAGES & SCANNING
- Include only TIFF or EPS images.
- Halftone or photo-quality images must be 300 DPI (pixels per inch) @ 100%.
(Note that internet/web images are usually only 72 DPI and reproduce poorly.)
- All lineart and line drawings must be 800 DPI or higher.
- Remove halftone screen from images scanned from printed materials to avoid moire patterns.
COLORS
- DO NOT USE 4-COLOR BLACK. Please check your color separations in Acrobat before submitting to ensure ALL black is 100% and not a mix of CMYK.
- DO NOT save images in RGB, Index color or LAB color.
- All colors must be CMYK.
- DO NOT use knock-out type smaller than 10pt.
DOCUMENT
- Create documents at 100% of printed size (ads must not require scaling).
- Include only the necessary files for the ad on disk, or when sent by email.
PROOFING
- NO proofs are sent from the publication, please be sure to check art before submitting.
MATERIAL DUE DATES
January Issue | due Dec. 12 |
February Issue | due Jan. 15 |
March Issue | due Feb. 12 |
April Issue | due March 19 |
May Issue | due April 16 |
June Issue | due May 21 |
July Issue | due June 18 |
August Issue | due July 16 |
September Issue | due Aug. 20 |
October Issue | due Sept. 17 |
November Issue | due Oct. 22 |
December Issue | due Nov. 19 |
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